I thought I’d do my little tribute to Steve Jobs. It’s not a positive one I must say…
I spent the day reading what people had to say about him. I never read too much into the articles when he had resigned from Apple. But now that he’s dead, you want to know more about him. You would think it would be all good stuff but amidst the ingenuity that he had, there were also tell tale signs of his character and personality that unfortunately was charismatic yet nasty.
I guess when someone dies you’re inclined to believe that their life meant something. For Steve Jobs, it’s a bit tragic that what he’s left behind is not able to be his elixir to immortality. Sure, we use his products and gadgets but he’s still dead and his vision with him. Yes, what we have now is just a taste of what he had in store…but still… imagine if he hadn’t been sick but was running at full steam… imagine how much he could have achieved? But then again if you look at it, as much as we prop Steve Jobs to be some form of iconic god, it was Apple the company that lived up to the lofty expectations and the team they have that made it all happen and operate its way to become richer than America.
As much as it is Steves Jobs and his ideas, his micromanagement style, perhaps, we have seen a company flourish and dominate and captivate the world. He wasn’t the greatest person it seemed … very self-centred, not a philanthropist by any measure and seemed arrogant, full of himself and that nothing else mattered.
He still needed to be crippled in some way, to know and see that he is not a god. Sure he had great philosophies, inspired people to be more than they were, to grasp at the frailties of life and to live with as much zest for this short and temporary life but at the end of the day, he only had answer for living in this world now. What happens after? So he’s created this great ecosystem and then what? Now what? Is it only about this life? He leaves this world naked as he says but doesn’t it create a sense of futility?
In some ways, I feel that much for Apple products. Steve Jobs has tapped into the deadly sins and has made us covet, envy, desire, fall into temptation, fill us with pride, lust and made us greedy and gluttonous.. we want more yet more of what? We end up empty, feeling more alone, looking for the next new Apple gadget to fill a void and then what?
It’s made us not interact with others on buses and trains, with our white earphones plugged in so the outside world doesn’t matter; we swipe and play Angry Birds to our hearts content thinking it’s a purpose but is it? I recall the countless dinners and lunches that I’ve had with people who would rather play with their iPhones than chat with people around them. I thought I was anti-social but no… Apple’s made people even more so. And when they aren’t playing with their iPhones or iPads, they are talking about them… like it’s what really matters in life.
We think we are part of something greater by owning an iPhone but what is the ideology behind Apple and Steve Jobs? Ultimately, it’s about me. Not you. Me. When I own an Apple product, I feel my status elevated, I feel like I’m owning a piece of art and that I’m better than you. Yes, it’s handy and the apps within it are great. Who cares if my Apple products die often, it come with great service and warranty. Who cares if iTunes is bloatware, it’s my shopping mall within my reach. I consume and consume and feed and feed appetite but why am I not full? Why is this desire for Apple products insatiable?
I feel like a somebody when I own an Apple. I know people are watching me, I know they want a piece of what I have. I know they want something they don’t have. I feel important. I can rub it in their faces that I own this piece of gadgetry that is understated yet glossy and glamorous. The statement.
I don’t know if you feel the way I do but in some way, it really brings out the worst in us. I am not an Apple fan although it is a hard stance to take. Trust me. The temptation is there every day to want. But it’s all rather pointless at the end of the day isn’t it? There’s more to this life than me, isn’t there? If we own an Apple we feel like part of an exclusive club and make sure others see how important we are yet we are miserable when a new Apple update comes along because we feel outdated used and such a has been.
I was reading the obituaries, the tributes and eulogies and noted one that said one of the first computers by Apple was priced at $666.66.. I’m not sure about you but this rang alarm bells for me. Why 666?
I can’t help but wonder if Steve Jobs was the devil incarnate. He made us feel emptier, like we’re missing something without Apple and of course this is all marketing and advertising but he knew it like the back of his hand and created a world that has become a lot unhealthier… a lot more selfish… and at the end of the day, it’s really… so what? I can’t bring Apple to my grave. Too bad though. Perhaps, he should have been like the Chinese emperors who would bury their legacies, riches and people with them, lock them up in the burial chambers with them. I wonder what people would think then.
As much as Steve Jobs seemed to promose Zen and Buddhism, I can’t help but think his philosophy is so empty that even the products he created although they seemed so full are nothing but emptiness. They don’t really have personality if you ask me. Sure it’s beautifully designed but I don’t think they have a life of their own. Not in my eyes.
Yes, he was smart but we can’t survive on those laurels can we? ‘Cos all we’re left with are memories… nothing much else. Yes, he was a genius able to conjure this illusion of betterment … we are nothing but his audience, his muse where he dishes and we eat. Being a genius does not secure us immortality. It does in some manner if you consider what he’s left behind but it might fade away till the next best thing comes along.
But it’s good to live in this moment of grief… because as the days wear on, it’ll get ugly. Although I am surprised to read even now what an unpleasant person he was at times but I am sure in the future with its uncertainties we will see things get uglier… right now we can soak in this communal and fond time of appreciation, remembrance and reflection and we should relish it because I am pretty sure when we wake up from our daze and realise he is not here to feed us anymore, we’ll get ugly.
And that is why I think he’s the devil incarnate… He brings out the worst in us and glorifies it, puts a stamp of approval and says this is how we should feel. It’s right. It’s what we should be.
But it isn’t. I have always found joy in serving others. I don’t do it often though. I’d rather focus on myself ‘cos it’s easier but I have noticed that when I extend myself out to others, I am filled with something good and tangible. It is filling and does not leave me wanting more. To serve really is something we should do more of yet we go the other way. Not just human nature but the flaws and sin of this world.
AFter reading so many articles today, I have come to the conclusion that Steve Jobs may be the devil incarnate. Yet still loved by his family. It’s comforting to know that even for us, there will be someone to love us. Someone out there loves you too.